Strategic marketing and business development for businesses ready to grow.

I’m Ani Velikanova. I work with founders, business owners and marketing teams to turn marketing challenges and business opportunities into focused action and growth.

LET’S TALK

SERVICES

Two disciplines. One commercial focus.

01 - MARKETING

Marketing Strategy - Clear priorities and a practical route to market.

Brand & Positioning - A sharper proposition for the right market.

Fractional Marketing Leadership - Senior ownership when focus and momentum matter.

Go-to-Market & Growth - Turning ideas into focused market action.

02 - NEW BUSINESS DEVELOPMENT

Business Development Strategy - A practical path to new growth.

Partnership Development - Building the right relationships and propositions.

Commercial Growth - Finding revenue, partnership and market opportunities.

B2B Growth & Sales - Shaping the offer, finding opportunities and opening the right conversations.

WHERE THE TWO MEET

The best growth opportunities rarely belong to one department.

Marketing can create a business opportunity.
Business development can create a marketing opportunity.

That’s where I work best - between the two.

The best growth opportunities rarely belong to one department.

Marketing can create a business opportunity.
Business development can create a marketing opportunity.

That’s where I work best - between the two.

Good strategy should lead somewhere.

I work directly with founders, business owners and marketing teams. Sometimes you need a strategy. Sometimes you need someone to challenge the thinking. Sometimes you need someone to make it happen. And sometimes the opportunity is already there - it just needs the right proposition, the right approach and someone to make the first move. I bring strategic perspective, commercial thinking and hands-on execution to the same table.

No unnecessary layers.

Senior thinking. Hands-on execution.

Focused work that moves the business forward.

20+

YEARS OF EXPERIENCE

Marketing · B2B · Business Development · Commercial Growth

I’ve worked across marketing, media and business development, with a strong focus on B2B growth, partnerships and commercial opportunities. I’ve worked both inside businesses and alongside them, helping turn market opportunities into propositions, conversations and action.

52 PIXELS / SELECTED CLIENTS

A selection of businesses I’ve worked with through 52 Pixels.

Project Agora/Taboola

Storytel

Digital Marketing Group

hOUR THERAPY

THE APPROACH

I’ve spent my career working where marketing, business development and commercial growth meet - inside organisations, alongside founders and across different sides of the B2B market.

I’ve learned that the interesting problems are rarely purely marketing problems. They’re often about finding the right market opportunity, sharpening the proposition, opening the right conversations and turning them into business.

That’s what I bring to 52 Pixels: strategic thinking, commercial perspective and the willingness to get involved and make things happen.

Have a marketing challenge, a business opportunity or something you’re trying to figure out? Let’s talk.

+359 885 776 575

52 Pixels Ltd.
Sofia, Bulgaria